Defining the future of productivity with a user-empowered brand for notebooks.
PRODUCT DESIGN  |  BRANDING
TOOLKIT: Sketch, Illustrator, Photoshop

CHALLENGE

How to design a new approach to work productivity that is more efficient and personalized?

WHY IT MATTERS

Keeping up with our society's obsession with productivity, it's worthy to examine the root of our unhealthy habits. Human behavior shouldn't be the only blame for fluctuating productivity. The tools and systems we're used to following as the standard should also be evaluated.

MY ROLE

Research / Creative Concept / Branding
/ UX / UI / Prototyping

TEAM

Independent Study (Just Me)

PROBLEM

Current productivity tool selections for work efficiency and organization are too overwhelming and not personalized enough to leave lasting effects on people's habits.
As a result, users suffer from guilt and stress, inefficiency in work increases, and resources are wasted from continuously abandoned tools.

INSIGHT

Everyone approaches work differently and there is no one "correct" approach. Organization doesn't automatically equates to efficiency. Through my interviews, I hoped to map patterns in the various work processes and discover an universal method that can be applied to all. However, I learned that every person is distinct enough in their own ways that they can't be generalized.
Humans are constantly evolving, so the tools we use should also be growing and improving.

OPPORTUNITY

Instead of focusing on overly prescribed or complicated methods of approaching tasks, the new process should be intuitive and feasible for long-term use by everyone.

Notebook is an universal tool and its simplicity should be leveraged. Everyone I interviewed still relies on note-taking (in physical notebooks or digital tools) as the main method to contain the knowledge, tasks, and thoughts that are essential their everyday lives.

BRANDING

Open Book is a customizable notebook company that matches user preferences and personal goals to the most suitable notebook styles.

BRAND PROMISE

BRAND PRINCIPLES

THE SERVICE

HOW IT WORKS

Open Book offers an unique digital service that matches users with the best notebook for their specific needs and preferences prior to final purchase. This helps users choose a notebook that is both personal and practical.

The business follows a circular process that involves three key steps to guide the user's experience for before, during, and after their notebook purchase journey.

WEBSITE FEATURE

LEARN — Take The Quiz

The quiz is broken down into three main components to get a better understanding of the user.

WEBSITE FEATURE

USE — Further Customization

After completing the quiz, the user will receive their recommended notebook.

Choosing to edit will give the user control over each feature of the notebook, including paper style, weight, and binding. The preview will shift based on the choices selected to paint a clearer picture.

Through the dropdown menu under the user's name, they can access personal account information. The page also provides information on past notebook purchases and reviews.

OPENBOOK APP

The Open Book app includes a personalized dashboard with customizable features. It's the digital counterpart to the original physical notebooks to compliment the normal experience.

Its purpose is to help the user keep notes organized in one location. Users can take photos of their loose notes and categorize them in a system that works for them.

RESEARCH + PROCESS

INTERVIEWS

I interviewed a sample of 20 people to gather insights about their organization and note-taking habits to learn the best approach to increase productivity.

A sample of notes taken from interviews.

Selected notes and insights gathered from conducting interviews and research.

A draft of interview questions.

UNDERSTANDING THE USER

USER FLOWS

STYLE GUIDELINES