How to help Barnes & Noble, a bookseller company known for having large retail outlets, stay relevant in the age of e-commerce and digital convenience?
Large e-commerce conglomerates are changing the way people purchase products and crushing smaller markets that specialize in retail spaces. Since not all businesses can exist on digital platforms, it's important to consider the value of maintaining brick and mortar stores and how to best engage with its customers.
Brand Audit / Experiential Design /
Creative Concept / Prototyping
Sally Zhang (Brand Strategist)
Jackie Koon (Experience Designer)
A brief survey was sent to gage people's opinions on bookstores. The different responses are useful to validate our initial hypothesis that people visit bookstores in search of inspiration and exploration.
After visiting the store in-person, we have identified to following pain-points:
We conducted ideation workshops using various methods to generate as many ideas possible. This helped us think freely and use process of elimination to pick the best ideas that fit our brand strategy and user needs.